Meditation Moments is a well-established and trusted meditation platform in the Netherlands, with a large and loyal user base. However, its presence on social media was still limited. The challenge was to translate an already strong brand into a podcast format that could reach new audiences and strengthen daily engagement.

The goal of Rust in je Hoofd was to create a podcast that felt fully aligned with Meditation Moments’ existing values, while also working natively within the podcast ecosystem. The content needed to be accessible, calm, and instantly recognisable as Meditation Moments and eventually should turn viewers/listeners into customers by downloading the app.

Another challenge was using the podcast as a bridge to social media. The podcast needed to function not just as a listening experience, but as a strategic tool to expand the brand’s reach and relevance in daily digital habits.