The Challenge
In 2025, Michael Pilarczyk published Master Your Mindset internationally. To support the launch, the focus shifted toward building a strong and credible English-language personal brand alongside his existing Dutch presence.
The challenge was not just translating content, but establishing trust and authority with a new, global audience.
The work required:
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Creating English Instagram and YouTube channels and grow them from scratch.
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Creating content that could introduce Michael to new audiences while supporting the book launch
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Balancing inspirational depth with marketing and growth objectives
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Laying a foundation for long-term brand building beyond a single campaign
Rather than a one-off launch, the challenge was to build a sustainable English presence that could grow alongside the book and support future projects.
Key contributions
End-to-end creative partnership managing Michael Pilarczyk’s complete online media presence
Creation of launch materials for books, programs, and campaigns
Development of consistent visual and editorial styles across platforms and formats
Ongoing optimisation of content for performance across social media and digital channels
Leveraged industry network to support marketing partnerships and interview opportunities for Michael’s English channel
We create all Michael’s youtube video’s + short form video content
We recorded multiple interviews and podcast with Jason Silva, David Allen and others.
The Results
0 to 70k
follower on IG in 3 months
Strategic positioning
of Michael as a global voice beyond his Dutch audience
Recorded podcast episodes
and appearances with industry leaders
On Instagram we grew from 0 to 70k follower in the span of 3 months.
Most videographers focus primarily on camera work and editing. What stood out to me about Tony is that he starts by asking a different question: what is the purpose of the video, and will it actually work?
michael pilarczyk
Client
Michael Pilarczyk
Services
Creative Direction, Strategy, Video Production, Video Editing, Animation, Social Media Content
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
