The Challenge
When Prince EA came to us he mentioned that he is looking for someone to help him with his upcoming youtube video’s.
The challenge was to create three YouTube videos that:
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Hooks viewers within the first seconds
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Sustain emotional and narrative tension throughout
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Prevent drop-off during slower, reflective moments
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Deliver a strong payoff that felt earned, not forced
This required a careful balance between pacing, structure, and storytelling. Every creative decision, from opening lines to visual rhythm and beat changes, had to serve one goal:
keeping the viewer watching without diluting the message and without compromising Prince EA’s high standards.
Key contributions
Full creative direction and execution on all 3 video’s
Retention-focused editing strategy to maximise watch time
Visual storytelling through pacing, structure, and emotional beat alignment
Use of AI-generated imagery to reinforce themes and deepen narrative impact
‘I’m 35. If you’re in your 20’s watch this’
‘OVERTHINKING STOPS NOW (Watch This Video)’
The Results
over 2m views
Combined on youtube
444.2K views
more then usual on the 10 habits video
33,1%
watched the overthinking video untill the end. Significantly outperforming typical long-form YouTube retention benchmarks
Retention metrics indicating a clear improvement in watch time compared to Prince EA’s previous videos.
I’ve worked with a lot of talented editors, but I don’t think I’ve ever experienced this level of quality paired with such clear communication and organisation.
Prince EA
Client
Prince EA
Services
Video Editing, Creative Direction, Animation, Strategy
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
