The Challenge
As SOMA Breath continued to grow as a global breathwork leader, they reached out to elevate the quality and consistency of their video content.
Video plays a central role in SOMA Breath’s marketing, from ads and funnels to program launches and ongoing promotion. The challenge is to elevate the overall quality and consistency of their video output, without losing the directness and energy that made their content perform.
The work needed to:
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Raise production value across all marketing videos and online courses
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Create a more cohesive and recognisable visual style
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Support performance-driven content used in ads and funnels
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Scale across frequent campaigns and launches
This collaboration marked the next phase in growing and maturing the media side of the business.
Key contributions
Development of a refined and consistent video production style across the brand
Editing and production of course content to elevate the educational experience
Ongoing optimisation of video content for performance, clarity, and consistency
Promotional video for the SOMA Breath Headsets
The Results
Elevated and professionalised
SOMA Breath’s video presence across both marketing campaigns and course content
A consistent video identity
rolled out across marketing and course content
The quality of the video's we are putting out has greatly improved since we started working together.
Niraj Naik
Founder of SOMA Breath
Client
SOMA Breath
Services
Video Editing, Creative Direction, Video Production, Strategy
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
