The Challenge
Vishen Lakhiani is both a public figure and the embodiment of Mindvalley’s culture and vision. After Tony’s time working at Mindvalley, Tony was brought back as an external creative partner to create two short documentary-style films with very different objectives.
The first film was a personal, vlog-style narrative capturing Mindvalley U through Vishen’s eyes. Rather than documenting the event itself, the challenge was to translate his experience, the energy, conversations, reflections, and moments in between, into a film that felt intimate, authentic, and human.
The second film took a quieter, observational approach, following Vishen through a day in his life to create a video for Mindvalley’s careers page that communicated leadership style, company values, and everyday culture from the inside out.
Both films needed to feel natural and unscripted, while still delivering a clear narrative that aligned with Mindvalley’s brand and purpose.
Key contributions
Concept development, filming, direction, and editing of two short documentary films
Observational filmmaking focused on authenticity and natural storytelling
Editorial shaping of unscripted footage into cohesive narrative experiences
The Results
Trusted
with founder-facing, brand-defining storytelling
Careers page
film capturing a day in the life of Vishen to communicate leadership style and company culture
Mindvalley U
film used as a key asset to build momentum and support the waiting list for the next Mindvalley University event
He often comes up with new ideas that help elevate the Mindvalley brand through video.
Vishen Lakhiani
Founder of Mindvalley
Client
Vishen Lakhiani
Services
Director, Videography, Video Editing, Art Direction, Strategy
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
