The Challenge
Michael Pilarczyk is a long-term collaborator and a deeply established voice in the personal development space. Over multiple years, the challenge wasn’t a single campaign or format, it was supporting a consistent, evolving personal brand across a wide range of content and platforms.
From social media and advertising to book trailers and aftermovies, each piece needed to feel aligned with Michael’s message, tone, and audience expectations, while still adapting to changing platforms, formats, and performance demands.
The challenge is always to:
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Maintain a recognisable and authentic visual style across years of content
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Support both inspirational depth and commercial objectives
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Adapt long-form ideas into high-performing short-form content
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Balance brand consistency with creative evolution over time
Rather than isolated deliverables, the work required ongoing creative judgment and communication.
Because we supported both his Dutch and English audiences, the work is presented across two dedicated pages, you can switch between them using the buttons above.
Key contributions
End-to-end creative partnership managing Michael Pilarczyk’s complete online media presence
Creation of launch materials for books, programs, and campaigns
Development of consistent visual and editorial styles across platforms and formats
Ongoing optimisation of content for performance across social media and digital channels
Production of aftermovies capturing live events and experiences
We create all Michael’s YouTube video’s + short form video content
For his event, Maximum Potential, we usually create daily vlogs & the aftermovie
The Results
150k
new followers on Instagram
2,4 million
new views on YouTube
Long-term creative partnership
supporting Michael’s brand across multiple years and platforms
Book Launch Trailer
We support Michael through strategic, video-driven marketing
Most videographers focus primarily on camera work and editing. What stood out to me about Tony is that he starts by asking a different question: what is the purpose of the video, and will it actually work?
michael pilarczyk
Client
Michael Pilarczyk
Services
Creative Direction, Strategy, Video Production, Video Editing, Animation, Social Media Content
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
