The Challenge
While in Bali, Joel Brown, life coach and founder of Addicted 2 Success, reached out with a clear request: to create a motivational video that could resonate on social media and reflect his message authentically.
The initial challenge was to distil Joel’s energy, philosophy, and presence into a short-form video that could cut through crowded feeds while still feeling genuine and intentional.
Following that first collaboration, the scope expanded. Joel invited us to support his live event, Elevate, by creating daily vlogs that documented the experience in real time. These videos needed to capture the intensity and emotion of the event while being produced and delivered fast enough to stay relevant during the experience itself.
Key contributions
Concept development and creation of a motivational social media video for Joel Brown
Filming and editing of daily vlog content during the Elevate live event
Optimisation of all video content for social media distribution and engagement
Day 1 of the Elevate event in Bali
Day 2 of the Elevate event in Bali
The Results
4 daily vlogs
shot and edited on the same day optimised for all social platforms
grew the waiting list
for the next Elevate event by driving traffic from daily vlogs to the sign-up page
Kind words from Joel Brown
If you're considering working with Tony, trust me this guy is a master!
Joel Brown
Founder of Addicted2Success
Client
Joel Brown
Services
Creative Direction, Directing, Strategy, Video Editing, Video Production
Client
Meditation Moment
Services
Videography, Video Editing, Art Direction, Social Media Content, Strategy
Art Direction
James Racoon
Videography
Teun
Video Editing
Teun
Branding
Golden Studios
