As The Third Wave expanded its video content and educational offerings, the need for a clear and consistent video identity became increasingly important.

The challenge was to develop a video branding system that could live across The Third Wave’s YouTube content while also extending seamlessly into its sub-brand, The Psychedelic Coaching Institute, without fragmenting the overall brand.

The visual language needed to:

• Establish trust and authority in a sensitive, science-adjacent space

• Support long-form & short form educational content without becoming visually distracting

• Scale across multiple formats and future content

• Allow the sub-brand to feel distinct while remaining clearly connected to The Third Wave

Every decision had to balance clarity and credibility with a sense of depth and modernity. Creating a system that could grow with the brand rather than constrain it.